Let It Grow: How The Plant-Based Revolution is Transforming The UK Hospitality Market

August 2023

The landscape of the hospitality industry is undergoing a seismic shift, driven by an increasing demand for sustainable and healthier dining options.

In the United Kingdom, plant-based concepts have taken centre stage, redefining the way we eat out and reshaping menus to cater to a growing population of health-conscious and environmentally-aware consumers.

This blog post explores the rise of plant-based concepts in the UK hospitality market, with a spotlight on pioneers like Plants by Deliciously Ella, Beyond Burger, and Miami Foods.

Plants by Deliciously Ella: Elevating Plant-based Dining

Plants by Deliciously Ella is a prime example of how plant-based dining has evolved from niche to mainstream. Founded by Ella Mills, a renowned cookbook author and influencer, this eatery has become a haven for those seeking nourishing, plant-centric meals that are as flavourful as they are healthful.

The menu at Plants by Deliciously Ella features an array of vibrant and creative dishes across Breakfast and All-Day Dining, from nourishing bowls of Harissa and garlic butterbeans with zesty rainbow chard to their signature Cacio e Peppe with macadamia parmesan, Kampot black pepper and pistachio.

The focus is not only on providing delicious food but also on promoting a holistic approach to wellness. The success of this concept lies in its ability to make plant-based eating accessible, appealing even to individuals who may not have considered a meatless meal before.

CENSE - The Hospitality Agency were delighted to recently be engaged by Deliciously Ella to assist in evolving the operation of the Plants restaurant located in Bond Street, London.

Steve Humpherson, Founder & Managing Director of CENSE says:

'It is an honour to be working with one of the world's most successful and iconic modern day FMCG brands. We truly believe there is a lot of opportunity for even further growth within the flagship store and we cannot wait to work with their team to unlock that potential at Plants by Deliciously Ella'.

Plants by Deliciously Ella

Beyond Burger: Redefining Plant-Based Protein

One of the most remarkable developments in the plant-based movement is the emergence of innovative meat substitutes that replicate the taste and texture of traditional animal products.

Beyond Burger, a product created by Beyond Meat, has been a game-changer in the UK hospitality market. Its uncanny resemblance to beef, both in taste and appearance, has led to its inclusion on the menus of various restaurants, pubs, and fast-food chains across the country.

Beyond Burger has opened doors to a wider audience who are curious about plant-based eating but unwilling to compromise on the sensory experience of consuming meat. This shift has not only sparked interest in vegetarians and vegans but also among flexitarians and meat enthusiasts who are looking to reduce their animal protein intake.

Beyond Meat Burgers

Miami Foods: Revolutionising Convenience with Plant-Based Fast Food

The plant-based revolution is not limited to upscale dining experiences; it has permeated the fast-food segment as well. Miami Foods, a UK-based company, is at the forefront of this transformation.

By offering plant-based alternatives to fast-food favourites like chicken nuggets and burgers, Miami Foods has shown that plant-based options can be convenient, affordable, and satisfying.

The success of Miami Foods lies in understanding the need for accessible plant-based alternatives in a fast-paced society. Their products cater to people on-the-go, ensuring that plant-based eating is not a luxury but a viable option for those with busy lifestyles.


The rise of plant-based concepts in the UK hospitality market is a reflection of changing consumer preferences and heightened awareness about the environmental and health impacts of our food choices.

As exemplified by Plants by Deliciously Ella, Beyond Burger, and Miami Foods, these concepts are breaking down barriers and making plant-based dining an integral part of our culinary landscape.

The evolution of these concepts demonstrates that plant-based dining is not just a passing trend but a transformative movement that has the potential to redefine how we think about food. With a focus on flavour, sustainability, and accessibility, the UK hospitality market is setting an inspiring example for the global industry to embrace plant-based concepts and contribute to a healthier, greener future.


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