Hotels Launching In The UK And Around The World In 2024

January 2024

Hotels Launching In The UK And Around The World In 2024

It is that time of year again where Steve Humpherson - Founder of CENSE - The Hospitality Agency starts digging into new hotel openings across the globe, giving you the inside scoop on the hot properties to watch over the next 12 months.

With over a decade's experience in luxury hotels in London, including the launch of The Londoner in 2021, Steve not only has a wealth of experience in the field but also maintains a keen interest in this ever growing and constantly evolving sector of the hospitality industry.

Taking a step back, and to recap quickly on 2023, London in particular was privileged to welcome some significant hotel launches including The Peninsula and Raffles at The Old War Office.

Internationally, after 20 years, Sir Richard Branson successfully launched Son Bunyola Hotel on the island of Mallorca, gaining global acclaim for their glorious restoration project. In North America, the beautifully designed Ambiente Arizona was welcomed into the Leading Hotels of the World programme in its first year of operating.

Finally, Janu was due to take Tokyo by storm but was delayed until 2024. Despite this, Aman Hotels have recently announced they plan to open a further 11 Janu hotels across the globe within the next four years. Definitely something to keep an eye on.

Talking of 2024, let's now look to the year ahead as Steve Humpherson talks us through his recommendations and key launches for 2024.


Six Senses London

Finally, the globally recognised ulta-luxury brand Six Senses, is making its way to London with a 110-bedroom property in the iconic Grade II listed former Whiteleys department store in Bayswater.

Six Senses London will also feature 14 luxury residences, a lobby bar & lounge, a signature all-day dining restaurant with a theatrical open plan kitchen and an extensive 3500 sq ft subterranean spa including 20-metre indoor swimming pool.

Back above ground on the second floor, hotel guests, residents and members will have access to Six Senses Place, a social and wellness club featuring coworking spaces, restaurant and lounge bar and 12 treatment rooms.

Early indications suggest Six Senses London will launch in Spring 2024. Prices TBC

Six Senses London

Mandarin Oriental Mayfair

Located on a corner of Hanover Square, Mandarin Oriental Mayfair will be like stepping into a boutique sibling version of its Knightsbridge counterpart. The property will comprise just 50 guest bedrooms and 77 private residences (which have all been sold no less).

The hotel will welcome Akira Back for his first UK restaurant, appropriately taking the same name as the Michelin star chef. He will also bring his ‘ABar Lounge’ concept.

As with most new hotel launches in London over the last few years, Mandarin Oriental Mayfair will also offer an urban spa with an indoor 25-metre swimming pool, sauna, vitality pool and relaxation room.

Mandarin Oriental Mayfair are accepting bookings from July 2024. Rooms start at £950 per night.

Mandarin Oriental Mayfair

Rest of the UK

Treehouse Manchester

SH Hotels & Resorts group are set to open their second UK site with a new Treehouse Hotel in Manchester. Following in its London footsteps, Treehouse Manchester will occupy the site of the former Renaissance Hotel on Deansgate. Having undergone extensive refurbishment, Treehouse Manchester will host 224 guest bedrooms, including 14 suites.

There will also be a number of unusually unique features across the hotel such as stepping stones in the lift lobbies, custom designed space hoppers in the gym and an opportunity for guests to hand carve their stories into a centrally focussed living wooden art piece that will grow over time.

A launch date has not yet been released and prices are TBC.

Treehouse Manchester

The Pig & the Village Pub and The Pig on the Farm

Anyone for a Trio of Pork? Many of us were aware that The Pig on the Farm in Stratford-upon-Avon was launching late 2024 plus another site in Kent in 2025, but in late January 2024 they announced the recent acquisition of Barnsley House in Cirencester.

Complete with its own village inn, The Pig and Village Pub will now leapfrog the Pig on the Farm and open in Summer 2024. No further details have been announced about the new Cotswolds outpost yet.

Across the county border, the Stratford-upon-Avon property will be converted from a mid-16th century listed stone-built farmhouse.Set in over 50 acres of land and beautifully surrounded by an array of converted barns, stables and out houses, The Pig on the Farm will offer 35 ensuite bedrooms across the estate.

The restaurant and terrace in the main barn will of course champion The Pig’s renowned 25-mile menu featuring produce from their rapidly growing estate. There will also be a snug bar plus two lounge areas for Pig residents and two additional private dining rooms.

The Address, Glasgow

Making their UK debut in Glasgow is family-owned Irish hotel brand Address Collective. Having purchased the former Pocotel for approximately £4.5 million, Address Collective have invested a total of £9 million in the property.

The Address Glasgow will comprise a six storey, B-Listed building with a total of 95 bedrooms. The property will also include an open plan restaurant called North offering all day dining, a lounge bar plus meeting and event spaces.

There will also be a wellness spa complete with gym, plunge pool, heated loungers and a Himalayan rock salt sauna.

The Address Glasgow is open from January 2024. Rooms start at £120.

The Store, Oxford

Occupying Oxford’s oldest department store Boswells, The Store will launch to the public as a luxury hotel in February 2024.

The iconic site will comprise 101 guest bedrooms spread across two interconnected buildings, as well as a restaurant, co-working space and rooftop bar.

The Spa at The Store will come in the form of a subterranean sanctuary with treatments from British brand, Oskia. The Spa’s facilities will also include private treatment rooms and a holistic studio space offering a tailor-made programme of yoga classes, sound baths and other wellness experiences.

The Store, Oxford

Rest of the World

Janu, Tokyo

We spoke about it last year, and it is back again this year thanks to a slight delay. But we are sure it will be worth the wait (and the hefty prices).

Designed by Jean-Michel Gathy and as the only hotel in the Urban Village district of Tokyo, Janu will feature 122 bedrooms, eight dining outlets, an extensive 4000 sqm spa, and a vibrant energy.

Janu is accepting bookings from April 2024. Rooms start at £904.

Janu, Tokyo

The StandardX, Melbourne

If like me you are a fan of The Standard (mostly the Meatpacking NYC version), you will be excited to hear that the first branch of StandardX will launch in Melbourne, Australia.

What is StandardX I hear you ask? Picture a more eccentric, rebellious, ultra minimalist and vibrant sibling. Set amidst the array of vintage boutiques, independent restaurants and art galleries of Fitzroy, The StandardX will have 125 bedrooms, a signature rooftop restaurant and loft-style lobby.

Once open, we can also expect to see StandardX popping up in Brooklyn, East Austin and Bangkok

The StandardX Melbourne will launch in March 2024. Prices TBC.

The StandardX, Malbourne

Soneva Secret, Maldives

Recently awarded an OBE from King Charles III in 2023, Sonu Shivdasani and the team at Soneva are back with another new luxury resort in the Maldives and they have left no stone unturned with the level of luxury you can expect.

Thirty years in the making, the Soneva Secret concept builds upon Soneva’s experience at the foreground of exceptional world-class luxury hospitality.

Soneva Secret features 14 beach and overwater villas, including lagoon Crusoe Villas accessible only by boat, and Maldives’ first floating villa named Castaway.

Regardless which villa you pick, each and every one has been designed in perfect harmony with the beautiful surroundings of the private island in which it sits.

Soneva Secret will launch in March 2024 with rooms starting from £5000.

Soneva Secret, Maldives

Hofdi Lodge, Iceland

Since the addition of new direct flights to nearby Akureyri, the somewhat remote north coast of Iceland has now become much more accessible. Hofdi Lodge will consist of 40 luxe rooms all with breathtaking views of Eyjafjörður, one of the longest fjords in Iceland.

Located in an area of outstanding beauty, Hofdi Lodge will be a one-of-a-kind adventure lodge where guests can make unforgettable memories in a very remote part of Iceland.

While there is a roaring demand for local skiing (season from March to June) there will also be a host of other activities including snowmobiling, husky-sledding, kayaking and hiking.

Hofdi Lodge will open towards the end of 2024. Prices TBC.

Hofdi Lodge, Iceland

The Vineta, Florida

Who would have thought we would have to wait until 2024 before the Oetker Collection would launch a property in the USA.

With globally recognised hotels in their portfolio such as The Lanesborough in London and Le Bristol in Paris – The Vineta will be their 12th instalment, this time in the stunning Palm Beach, Florida.

Just two blocks away from the designer boutiques, restaurants and galleries of Worth Avenue, The Vineta will be reborn. For over 50 years of the building's 100 year old history, it has been known as The Vineta and The Oetker Collection are paying particular attention to the restoration project, bringing a slice of its iconic legacy and original splendour to modern day hospitality.

Reducing the room inventory from 57 to 41 will allow for a more generous sense of space across the entire hotel. The redevelopment will also offer an enhanced and elevated restaurant and bar concept within the existing spaces of property, including the intimate courtyard and former Leopard Lounge.

The Vineta will open towards the end of 2024. Prices TBC.

The Vineta, Florida

Written by Steve Humpherson
Founder and Managing Director
CENSE - The Hospitality Agency

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